betphoenix

Thursday, 12 April 2012


BetPhoenix may not have the brand name as some of the other big shops because they are young but you have to give them credit for their customer service. In time, that is will be one of the key contributing factors in building their company into a powerhouse.

Beyond the fact that their customer service reps are polite and knowledgeable, you have to love the fact that this sportsbook takes responsibility for its actions. When something is wrong on their end – such as when their site was down because of a change in servers – players who were trying to bet at that time online were rewarded with free plays over the phone. More importantly, their reps didn’t try to bullshit the situation and rather owned up to it. They even had their live chat staff taking bets.

This may be small example to some but to us, it shows that the sportsbook is willing to go above and beyond the call of duty to provide service. In an industry where a rep might give you a phony excuse for a delayed payout or where you might get the runaround as to why your bet limit has dropped, it’s nice to know that BetPhoenix will play it straight.

As nice as BetPhoenix looks on the outside, it is the good ‘ol barebones checkboxes on the inside.

Once you login, you’ll find your presented with the old school checkboxes system. For many bettors, this system is tried, tested and true. For a few new school bettors, they’ll probably wonder why such a nice site has such a frill-less betting engine.

Nonetheless, as all bettors that have used this system know, this is a quick little engine. When you login, you’ll be presented with the sports to bet and the options bet the types above it. Just click, select, enter a wager amount and confirm.

To be fair, while the checkbox system isn’t exactly new wave, it is widely used by many sportsbooks. It’s just not so appealing from an aesthetic perspective

In an industry where sportsbook home pages look like a worn down Susan Sarandon, you’ll quickly notice that BetPhoenix’s main page looks like a crisp Kristin Bell.

When you visit their home page, you’ll notice they are one of the few shops to use real athletes and real logos in their images. It may not mean much in the grand scheme of things but for appearances alone, it looks significantly better.

Aside from that, it’s clear that they keep their site current. Their main media rotator is updated regularly with upcoming promos, event specific images and cool bonuses. They’ll even use their main page to communicate messages to their customers, such as when they were having recent ISP issues.

Beyond that, you get a good dose of content from BetPhoenix with some decent headlines and news stories, and you get a “Sports Edge” section with handicapping content from some guy named Dan the Man. Whether or not he picks winners, at least he keeps the site fresh.

Overall, you get the feel like BetPhoenix is on top of their game. They aren’t just a place that takes your action but they are in touch with the same things you are, they stay current and they offer you more of an experience than just a place to bet and leave.

They get straight A’s for their site.




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